2024
ROLE
Brand & Web Designer
TIMELINE
3 Weeks
Project Overview
Brightside Wellness is a health and wellness coaching business dedicated to holistic well-being, focusing on mental health, nutrition, and fitness. My role was to develop its brand identity and website, capturing its core values and voice.
— This was my process:
Define
-Target audience
-Competitor analysis
Ideate
-Stylescapes
-Sketching
Design
-Branding
-Website design
-Prototyping
Test & Finalize
-User Testing
-Feedback Integration
The Core Values
Brightside Wellness seeks to communicate its core values of optimism, approachability, knowledge, support, and empowerment.
The Question…
How might I design a visual identity and website for Brightside Wellness that embodies its core values and encourages individuals to embark on their journey to well-being?
IDEATE
I began my design process with stylescape explorations, experimenting with various colors, fonts, and brand personalities to determine which core attributes to emphasize most in the brand's voice and identity.
Stylescape 1- focusing on an approachable and calming brand voice
Stylescape 2- focusing on a bold and optimistic brand voice
Stylescape 3- focusing on a knowledgable and supportive brand voice
DESIGN
I aimed to reflect Brightside Wellness' essence and core values through its logo—here’s a breakdown of my process:
Lotus
The lotus symbolizes resilience and renewal, reflecting Brightside Wellness' mission to empower clients to grow through knowledgeable and encouraging guidance.
Sun
The sun symbolizes vitality and optimism, embodying Brightside Wellness' mission to energize and guide clients toward renewal and growth.
Orange
The orange fruit symbolizes positive energy and luck, reflecting Brightside Wellness' approachable and supportive path to well-being.
DESIGN
After finalizing the brand's visual identity, I mocked up the designs on various products and materials to bring the brand to life.
DESIGN
With the brand's visual identity in place, I translated the designs into the website, ensuring a seamless and engaging user experience.
Social media designs for Brightside Wellness